THE QUALITY AND PRICE AS FACTORS IN INCREASING THE COMPETITIVENESS OF PRODUCT

Kobtsov N.V., Tyulenyeva Y., candidate. economy. Science, Associate Professor
National Technical University of Ukraine "KPI"

THE QUALITY AND PRICE AS FACTORS IN INCREASING THE COMPETITIVENESS OF PRODUCT

This article examined the main factors affecting the competitiveness of domestic enterprises, which in turn determines the competitiveness of an enterprise . Namely, the quality and price are two inseparable factors of competitiveness of products . Particular attention was paid to the fundamental principles on which the quality management system. The main factors influencing the level of product quality were also analyzed problems of implementation of international standards for domestic enterprises and solutions to these problems. It was also paid attention to the price factor of competitiveness of the goods , as influenced by the economic recession has decreased the purchasing power of consumers , increased foreign competition in the domestic market due to the flow of cheaper and quality products. Thus it was determined two areas of influence factors on the formation of product competitiveness on the one hand the quality and price of the other . In modern conditions produce that meets the standards, specifications and has a price advantage over competitors is important towards improving the competitiveness of enterprises.

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