PROSPECTS OF LEASING CAR COMPANIES IN THE MARKET FOR SMALL AND MEDIUM BUSINESSES

Govtvyanitsya A.I., Dubrava T.G,candidate. economy. Science, Associate Professor
National Technical University of Ukraine "KPI"

PROSPECTS OF LEASING CAR COMPANIES IN THE MARKET FOR SMALL AND MEDIUM BUSINESSES

This article discusses the possibility of increasing car sales by offering to sell them in the industrial market . Reveals the concept of "service" and "financial leasing service " and prove that the conditions for their use are the same in both the consumer and the industrial market . Considered financial service leasing as a way to get cars in use. Provided a complete characterization of the lease, its types, forms of use, advantages and disadvantages of working for companies. Proposed implementation options leasing and exit the car companies in the industrial market for car sales companies to small and medium-sized businesses that will solve the problem : the decrease in sales of passenger cars . Shows ways to implement the above changes on the example of " Winner Automotive ", i.e. proposed marketing strategy of penetration and complete characterization of car demand in the market delivery of goods and services. Summing up the results of the study can be noted that the financial leasing has considerable promise for application in the automotive market.

PDF