DEVELOPMENT OF COMPLEX MARKETING COMMUNICATIONS OF BUILDING COMPANY "MY HOUSE&quot

Gres EY, Kubyshyna NS, PhD. Econ. Science, Associate Professor
National Technical University of Ukraine "KPI"
DEVELOPMENT OF COMPLEX MARKETING COMMUNICATIONS OF BUILDING COMPANY "MY HOUSE"
This article discussed domestic and international approaches to the complex nature of marketing communications. The role and purpose of complex marketing communications in today's economic environment . The approaches to the definition of marketing communications leading domestic and foreign scholars. Particular attention is paid to the development of complex stages of marketing communications at the construction company LLC " my house ." Deals with complex components of marketing communications , their features and goals. The method of implementation of an integrated set of enterprise marketing communications ltd "My House", which will significantly increase the level of information in the market. Scientific novelty of the paper lies in the development of complex integrated marketing communications for a construction company LLC " my house " in the market of wooden houses in the Kiev region.
Keywords: complex marketing communications, integrated marketing communications, advertising, sales promotion, exhibition activities.
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