IMPLEMENTATION STAGES OF A NEW PRODUCT ON THE MARKET OF PREFABRICATED CONSTRUCTIONS

Kuznetsov Y.V., KubishinaN.S., kand. Econom. Science, Associate Professor
Natsіonalny tehnіchny unіversitet of Ukraine "KPI"

IMPLEMENTATION STAGES OF A NEW PRODUCT ON THE MARKET OF PREFABRICATED CONSTRUCTIONS

The paper analyzes the stages of introduction of a new product different scientific approaches
domestic and foreign authors . Among them are interesting considerations concerning the
introduction of new products in the industrial market . Proposed own vision of development stages  of introduction of a new product , which is the most adapted to the industrial market quickly repaired structures. In this case focuses on the attributes of product design and modification of the product and the risks . The article describes the results of the practical application of these stages: the example of a new product for the company, which operates in the market quickly renovating structures. On the basis of market research proposed relationship between technological sphere and the sphere of marketing in the development and implementation stages to market with a new product . 
Keywords: new product development, implementation and risks quickly repaired structure. 
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