FEATURES OF CORPORATE CULTURE IN THE COMPANY

Gres E.Y., Yazvinska N.V.,candidate. economy. Science, Associate Professor
National Technical University of Ukraine "KPI"

FEATURES OF CORPORATE CULTURE IN THE COMPANY

This article discussed in detail the role of corporate culture management to improve the effectiveness of marketing activities of the company. Analysed and presented basic definition of " corporate culture " based on what was revealed major approaches to determining corporate culture (symbolic , cognitive and systematic ). Presented and analysed the level of corporate culture is considered in detail its composition and role in today's enterprise. Investigated and shown the process of corporate culture . On the basis of this work it was discovered and revealed the main factors influencing the corporate culture of the company. There were recommendations to the companies of the corporate culture. Scientific novelty of the paper is to allocate enterprise characteristics that influence the formation and development of corporate culture as a tool to improve marketing effectiveness company.

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