Shevchuk I.S., Dibrova T.G.,candidate. economy. Science, Associate Professor
National Technical University of Ukraine "KPI"
FEATURES OF CONSUMER BEHAVIOR IN THE MARKET OF CERAMIC TILES AND WAYS OF ADJUSTING
The article studies the process of making a decision to purchase consumer in today's market conditions . The theory and practice of decision-making in the consumer market. An in-depth analysis of the methodological principles of the problem. A description of the information model that should be used for pre-selection of goods . We give relevance modelling in the market of ceramic tiles. Based on this analysis of the most influential factors are especially important when choosing ceramic tile consumer at some stage in the purchase decision making tile. The basis was the research of eminent scientists on modelling the behaviour of consumers and the author developed a model adapted to the market of ceramic tiles and , based on the proposed overall marketing mix for manufacturers of ceramic tiles.
Українська
Русский
English